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Avoid Common Traps in Product Discovery

July 14, 2023
Tomáš Ivan
Head of Product

Success requires a well-crafted plan. And to develop such a plan, companies rely on the invaluable insights and data gathered through the implementation of a product discovery process. This process entails comprehending customer needs, market trends, and technological advancements, resulting in products that genuinely resonate with users. However, even experienced product teams can unwittingly encounter common traps that hinder the effectiveness of the discovery process. In this article, we aim to shed light on these prevalent mistakes and offer practical insights on how to avoid them.

Focusing solely on the product & ignoring customer needs

The most common mistake during product discovery is placing excessive emphasis on the product itself and losing sight of the bigger picture. Instead of fixating on the intricacies and desired product functionalities, it's crucial to prioritize understanding your target audience and their specific needs and pain points. Neglecting your users can be a detrimental mistake that sets you up for failure. A product cannot thrive in a competitive market without a user-centric approach.

Effective customer research encompasses a range of methods, including in-depth interviews, surveys, market analysis, and user testing. By actively engaging customers in the discovery process, you can convey an in-depth understanding of their problems, desired outcomes, and expectations for a solution. This valuable insight acts as a guiding compass for product development, informing decisions regarding features, functionalities, and overall product strategy.

Not understanding what the real problem is

Without a clear understanding of the real problem, you risk investing time and resources in building solutions that miss the mark and fail to provide the desired value to customers. This misstep can lead to a disconnect between the product and the target market's needs, resulting in low adoption rates and limited success. Furthermore, it creates an opportunity for competitors to seize the moment and offer the right solution at the right time.

Avoiding this mistake is easily achievable through detailed research and customer interviews. Neglecting market research can cause potential opportunities to be overlooked and increase the likelihood of failure. Without proper investigation, you are left operating on assumptions and guesswork.

Find out how to effectively identify the right problem in our ebook, The Digital Entrepreneur’s Holy Grail: Essential Topics for Startup Victory.

Not involving technical team

Let's be realistic. While imagination is essential, it's highly important to find someone who can assess if your plans are grounded in reality. This is where the technical team and experts play a vital role, offering valuable insights into user behavior, how customers interact with your products, and which features they would like to see further developed. The technical team includes engineers, coders, designers, and other experts who possess in-depth knowledge of the system you aim to produce. Their understanding ensures a comprehensive grasp of the inner workings and intricacies of the product.

Your technical team is not the only group of experts you require. Underestimating the need for experts in the product discovery process can be a critical oversight. At Cleevio, we recognize that generating an innovative product goes beyond having a good idea. It demands a process of dedicated focus, efficient learning, and continuous validation to guarantee the delivery of exceptional value to our clients. We crafted our approach to pinpoint the highest value we can offer to customers facing specific and significant challenges. Simultaneously, we aim to minimize risks, accelerate time-to-market, and maximize your financial investment.

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