The challenge for prima+ was to revamp their existing app to better align with their target market and address the shortcomings of the previous solution. One of their main objectives was to overcome quality concerns that troubled the previous solution, including a lack of exclusive content, outdated design, and a subpar user interface. They recognized the need to enhance the overall user experience and introduce captivating Czech content with a particular focus on popular TV series.
In addition to improving the app's quality, Prima aimed to monetize the platform and diversify its revenue streams. They sought to generate revenue through paid content and advertisements within the app. While the web platform remained their primary revenue source, they saw the app as an opportunity to create an additional income stream and explore new avenues for growth.
Time-to-market was a critical factor for prima+. They wanted to catch up with the market and attract users still searching for their ideal video streaming platform. They aimed to seize the opportunity and target users who had not yet found their perfect fit in the streaming market.