The challenge for Super zoo was to design and implement a loyalty app that not only fulfilled the standard requirements but also catered to the unique needs and preferences of pet owners. The app needed to offer a seamless and intuitive user experience, combining functionality and convenience and striving to keep users engaged and entertained.
Super zoo also aimed to leverage the loyalty app to drive foot traffic to their brick-and-mortar stores, thereby supporting and enhancing offline shopping. With a network of over 160 stores across the Czech Republic, Super zoo recognized the value of integrating the digital and physical experience. By encouraging app users to visit the stores, Super zoo aimed to strengthen customer relationships, offer personalized assistance and create opportunities for in-store promotions and upselling.