Stealth vs. Overhyped Marketing: Which is Better for Your Startup?
Stealth vs. Overhyped Marketing: Which is Better for Your Startup?
May 27, 2024
Lukáš Stibor
Co-Founder
Choosing between stealth mode and overhyped marketing is crucial for any startup. As a founder, I faced early on whether to build my startup in stealth mode or embrace overhyped marketing. Both strategies offer unique advantages and disadvantages, and the right choice depends on your product, competition, and overall strategy. So, which one is better for you?
Developing in stealth mode allows you to refine your product without external pressure. During the pandemic, I launched an app that quickly started making $100k a month, completely bootstrapped. We operated in stealth mode, focusing solely on perfecting the app rather than seeking attention. Even after Apple removed the app, we had made significant money, and no one knew about it.
From my experience and observations, many successful projects operate quietly yet effectively. For instance, several companies in the Czech market, with teams of around 15 people, generate over $500k in monthly sales without any external funding. They remain relatively unknown in the broader startup community but are well-known in their niche markets.
This strategy minimizes pressure and allows them to focus on building their products. However, some PR is beneficial for hiring new talent. As a development company, we are always hiring new talents, and local PR helps us connect with potential employees.
TL;DR
Deciding between stealth mode and overhyped marketing depends on your startup's specific needs, goals and market size.
From my experience, operating in stealth mode while maintaining targeted PR efforts, especially for hiring, has been the right path. Sometimes, a hybrid approach offers the best balance, allowing for focused development initially and leveraging marketing benefits when the product is ready for the spotlight.
Still not sure what's best for your startup? Check out our Startup Program or book a call with us now to learn how you can supercharge your startup.
What’s next?
Let’s continue the conversation.
Leave us your info so we can keep in touch about product development.
Stay in touch
Thank you! We will be in touch.
Oops! Something went wrong while submitting the form.
Artificial intelligence is transforming business operations, bringing new levels of productivity, deeper insights, and faster decision-making. As AI becomes an essential part of daily workflows, keeping sensitive data safe is more important than ever. Protecting this information is not just a technical necessity, but also an ethical responsibility. This article explores two key pillars: ensuring the privacy of company data and putting the right access controls in place for AI-powered features.
1. Ensuring the Privacy of Company Data
AI systems rely on large amounts of data to deliver real value. This can include accounting records, customer lists, employee details, financial information, and confidential business strategies. That’s why keeping your data private and secure is absolutely crucial.
Why does privacy matter?
Breaches of sensitive data can seriously damage a company’s reputation, erode customer trust, and lead to legal or regulatory trouble. In 2023, the average cost of a data breach reached 4.45 million dollars according to IBM Security. This number increased further in 2024, when the average cost of a breach jumped to 4.88 million dollars a 10 percent rise year-over-year. Laws such as the GDPR in Europe and the CCPA in California demand strong data protection measures.
Emerging risks in the AI era
AI systems, unlike traditional software, actually learn from the data they process, sometimes in ways that are difficult to predict. For example, an AI assistant might analyze emails, internal reports, or HR files to help automate tasks. Without proper management and oversight, there is a risk of exposing confidential information. Large language models, such as chatbots or writing assistants, may retain and sometimes accidentally reveal information they have previously seen.
Updated Insights into AI-Related Data Breaches
Recent studies highlight the evolving nature of AI-related data breaches:
Shadow AI and Unapproved Usage: In 2023, shadow AI when employees paste confidential data into public AI tools accounted for 28 percent of incidents (IBM, Gartner). By 2024, this trend intensified, with 38 percent of employees admitting they had submitted sensitive work data to AI tools without company authorization.
Misconfigured APIs and Integrations: In 2023, misconfigured APIs or third-party integrations caused 22 percent of data leaks.
Insider Threats: Insider risks, such as former employees retaining access, accounted for 21 percent of leaks in 2023.
Data Exposure During Vendor Model Training: In 2023, this accounted for 17 percent of breaches.
Phishing and Social Engineering: In 2023, phishing and social engineering were behind 12 percent of cases. By 2024, credential theft became an even bigger threat. There was a 703 percent increase in credential phishing attacks in the second half of 2024, with 82.6 percent of phishing emails leveraging AI technology.
AI Tool Vulnerabilities: A recent study in 2024 revealed that 84 percent of AI tools had experienced data breaches, and 51 percent had faced credential theft incidents.
Best practices for secure AI integration
To minimize risks and stay compliant in the age of artificial intelligence, companies should focus on a few essential practices:
Data Minimization: Collect and process only the data that is truly necessary for your AI systems to function.
Anonymization: Remove or mask personal and sensitive details before entering data into AI systems.
Regular Audits: Continuously monitor data flows and review who has access to what information.
Clear Policies: Educate employees on what is considered sensitive, establish clear guidelines for responsible use of AI tools, and label sensitive documents.
By staying proactive and following these principles, organizations can make the most of artificial intelligence while keeping sensitive data protected from growing threats. Guidance from frameworks such as the NIST AI Risk Management Framework can also help companies manage AI risks and make data security a top priority at every level of leadership.
2. Managing Access to AI-Powered Features
As AI becomes embedded in daily operations, determining who can access specific AI functionalities is crucial. For example, an AI assistant capable of automating HR tasks, like employee offboarding, should not be accessible to all employees.
Understanding "Agentic Permission"
This concept involves setting clear boundaries on who or what has the authority to perform certain actions within an AI system. It's especially vital for functions that carry legal, financial, or reputational risks.
Importance of robust access controls
Implementing stringent access controls helps prevent mistakes and intentional misuse. It also facilitates accountability and compliance with legal standards.
Strategies for effective permission management
Role-Based Access: Assign AI functionalities based on job roles, ensuring only authorized personnel can execute specific tasks.
Multi-Level Approval: For high-stakes actions, set up a process that requires confirmation from several authorized individuals. This approach ensures that important decisions are thoroughly reviewed and validated by people using Human-in-the-Loop mechanisms, especially when the action is suggested by AI.
Detailed Logging: Maintain comprehensive records of who accesses sensitive AI features and when.
Employee Training: Educate staff about the responsibilities and limitations associated with AI tools.
Human-in-the-Loop (HITL): Incorporate human oversight in AI decision-making processes, especially for critical tasks. HITL ensures that AI outputs are reviewed and approved by humans, reducing the risk of errors and enhancing accountability. For instance, Google Cloud emphasizes the importance of HITL in maintaining control over AI-driven processes.
Cultivating a Security-Conscious Culture
Technology alone isn't sufficient to ensure data security. A company culture that prioritizes security, encourages open communication, and promotes continuous learning is essential. Employees should feel empowered to question and understand AI tools, ensuring responsible usage.
Quick Security Audit for Leadership
Are all AI tools in use within the company documented?
Is there an up-to-date data classification guide?
Is there clarity on who holds responsibility for AI-related risks at the executive level?
Are offboarding processes automated and regularly audited?
Are role-based permissions for AI tools tested and enforced?
Are secure environments used for experimenting with new AI models?
Can the company produce logs of AI inputs and outputs if required by regulators?
Answering "no" or "unsure" to any of these questions indicates areas needing immediate attention.
Conclusion: Balancing Innovation and Security
While AI offers transformative benefits, it also introduces new challenges in data security. Organizations must strike a balance between leveraging AI's capabilities and implementing robust safeguards. By combining technological solutions with clear policies and a culture of security awareness, companies can harness AI's potential without compromising sensitive data.
Sources and Further Reading:
IBM Security: Cost of a Data Breach Report 2024 NordLayer: Biggest Data Breaches of 2024 Tech Advisors: AI Cyber Attack Statistics 2025 Thunderbit: Key AI Data Privacy Statistics to Know in 2025 Cybernews: 84% of AI Tools Leaked Data, New Research Shows Google Cloud: Human-in-the-Loop (HITL) Overview IBM Security: Cost of a Data Breach Report 2023 Gartner: The Top Security Risks of Generative AI Ponemon Institute: Cost of Insider Risks Global Report 2023 NIST AI Risk Management Framework NIST AI RMF Adoption Survey 2024 Gartner AI Governance and Risk Survey 2024
We’re not saying we fired our Head of Finance, HR, or Admin. But we did give them AI-powered assistants that take care of repetitive work, catch mistakes before they happen, and keep everything moving behind the scenes.
This is how we actually use AI agents at Cleevio. No buzzwords, just real stuff that saves time and makes us better at what we do.
AI Head of Finance
Goal: Automate financial workflows, improve accuracy, and give us better control over company spending.
1. Payrolls Agent
We built a Payrolls Agent that makes sure everyone gets paid correctly and on time. It checks if contracts are valid, compares worklogs to recorded hours, keeps track of vacation balances, and categorizes expenses per project.
It doesn’t work in isolation, it talks to:
Contracts Agent (HR) to confirm someone is eligible for payroll.
Worklogs Agent (Admin) to validate hours worked.
The benefit: Accurate, on-time payroll with fewer errors and less back-and-forth between teams.
2. Invoices Agent
Our Invoices Agent handles both incoming and outgoing invoices. It issues them, tracks due dates, and sends alerts when something needs our attention. It also matches invoices to bank transactions and preps everything for our accountant.
It syncs with:
Projects Agent (Admin) to assign costs to the right project.
Reporting Agent to keep the books clean.
The benefit: Fewer missed invoices or mismatched payments as everything is organized and ready for accounting.
3. Reporting Agent
This one’s all about insights. The Reporting Agent generates dashboards, tracks recurring expenses like SaaS tools, and flags overspending.
It pulls data from:
Payrolls and Invoices Agents
And gives Admin a clear view of where budgets stand
The benefit: Fast, accurate financial overviews and proactive alerts when things start going off track.
AI Head of HR
Goal: Automate people-related processes and make sure no one gets forgotten in a spreadsheet.
1. Contracts Agent
The Contracts Agent helps us stay on top of employee agreements. It alerts us when contracts are about to expire, recommends renewals, and checks if all the conditions are still valid.
It collaborates with:
Payrolls Agent (Finance) to verify salary eligibility.
The benefit: No missed contract renewals or expired agreements slipping through unnoticed.
2. People Agent
This one supports the full employee journey from onboarding to offboarding. It walks new hires through checklists, runs performance review cycles, and handles exits smoothly.
It also uses data from:
Worklogs Agent (Admin) to assess workload and contributions.
The benefit: A smoother employee experience with all key processes automated and on time.
AI Head of Admin
Goal: Keep approvals, budgets, and worklogs flowing smoothly without micromanagement.
1. Budgeting Agent
This agent approves expenses, keeps an eye on team budgets, and makes sure we don’t overspend.
It partners with:
Invoices Agent (Finance) to assign expenses to the correct projects.
The benefit: More control over budgets and less delay in expense approvals.
2. Worklogs Agent
This one checks whether submitted worklogs are complete and correct. It tracks team statistics (like time in meetings), and ensures our tracking rules are followed.
It syncs with:
Payrolls Agent (Finance) to confirm logged hours
People Agent (HR) to help with performance reviews
The benefit: Reliable time tracking without micromanagement and better data for performance reviews.
Our AI Agents Org Chart
Why This Matters
This isn’t just about automation. It’s about giving our team more time to focus on high-impact work, strategy, people and relationships. The AI agents don’t replace decision-making; they make it easier and more informed.
We didn’t build a fleet of AI agents overnight. We started small, tested use cases, and connected tools step by step. The result? A system that supports our team without overwhelming it.
If you're curious about how we built them—or want to try something similar in your own company—let’s talk.
AI isn’t the future, it’s the infrastructure of modern companies. Cleevio embraced that early, embedding AI agents into how it works at every level. That transformation led to the creation of Cleevio AI Automations, a new company built to help others unlock the same potential.
Cleevio AI Agents To take things even further, Cleevio has spun off a new company: Cleevio AI Agents, led by David Zadražil, former CTO of Cleevio. His mission? Help other companies make the same leap. From isolated AI experiments to real-world, practical usage that actually makes teams faster and smarter.
David Zadražil, CEO @Cleevio AI Automations
Using what we build. Selling what we actually use. The AI agents in Cleevio aren’t an experiment in a sandbox. They’re fully embedded in daily work: financial reports, project risk identification and daily stakeholders reports, projects estimations and boring administrative tasks. Every product team now works alongside AI counterparts. No deception, just integrated tech that augments human decision-making.
“Our belief is simple: AI should empower people, not replace them,” says Zadražil. “We’re not preaching some abstract future, we’ve implemented it ourselves. We don’t sell something we wouldn’t use. It’s about freeing people from routine so they can focus on high-impact work.”
Cleevio AI Agents website
Proof before pitch In the era of overhyped AI promises, Cleevio’s approach is grounded in transparency and practice. The new company, Cleevio AI Agents, is a reflection of that philosophy-focused on building custom, human-centered AI systems that improve real workflows.
Clients will benefit from faster delivery, better decision-making, and more flexible roadmaps, all thanks to AI agents that handle the heavy lifting in routine tasks. Cleevio’s internal success is proof that the model works.
“It’s not about hype. It’s about mindset.” At Cleevio, AI isn’t a flashy add-on. It’s a core capability built into the culture, not bolted on top. Teams don’t work around AI; they work with it. And with the launch of Cleevio AI Agents, the company is ready to help others do the same.