Product

Optimizing the Buying Process: The Impact of Quality UI/UX

December 11, 2023

Tomáš Ivan

Head of Product

The challenge for businesses is clear: meet evolving customer expectations. To succeed, companies must provide excellent products and a seamless buying experience. Today, we explore the critical role of UI/UX prototypes in enhancing customer engagement, optimizing efficiency, and reducing costs. Quality prototypes transcend mere design blueprints; they are strategic assets revolutionizing how businesses connect with their audience. In our article, we'll examine how these prototypes streamline the buying process, strengthen customer relationships, and significantly reduce costs.

UI and UX Simplified

In design, we deal with two key elements: User Interface (UI) and User Experience (UX). They may sound like technical terms, but let's simplify:

Think of UX as your user's emotional journey. It's all about how they feel when they use your product or service. It's the art of creating a smooth, user-friendly experience.

Now, consider UI as the visual and interactive parts of your digital creation - screens, buttons, and what users interact with on your website or app.

To sum it up: UX is about how it feels, while UI is about what you see and interact with. Balancing these elements is the key to crafting a successful digital product. Pretty straightforward, isn't it?

A Closer Look

When crafting a compelling user interface four fundamental factors come into play. First, there's the page layout, which needs to feel intuitive. This involves a multitude of decisions, like where to place headers and how to use white space effectively.

Next up is the choice of colors and fonts. UI designers make sure these elements are consistent, accessible, and in harmony with the brand identity. Then comes the styling of interactive elements like buttons and menus. The aim here is to make user navigation a breeze. Finally, UI designers work on turning basic wireframes and prototypes into high-quality, functional mockups. They collaborate closely with UX designers to ensure a polished final product.

UX design involves more than what you see on the user interface. It's a process that includes market research, creating blueprints, testing prototypes, and ongoing improvements. This journey comprises understanding users, designing the structure, testing ideas, and making adjustments based on feedback and data.

A 1,700% Surge in Revenue Through UX

A positive user experience is undeniably beneficial for business. Research indicates that companies focusing on UX enjoy lower customer acquisition costs, reduced support expenses, higher customer retention, and an expanded market share. In a study by Forrester, the top 10 customer experience leaders outperformed the S&P index by nearly triple the returns compared to their peers. On average, Forrester Research found that every dollar invested in UX yields a $100 return.

At Cleevio, we've seen UX work wonders. We helped a client boost their revenue by an extraordinary 17 times. How did we do it? We took a close look at their product, making sure it matched their business goals. We sifted through tons of user data to uncover issues, like an unclear pricing model and a clunky conversion process.

With these findings in hand and a good dose of market research, we came up with ideas for user-focused improvements. We streamlined user journeys, fixed pain points, and smoothed out the overall user experience. The result? After just one month, their product revenue shot up by a mind-blowing 1,700%.

How UX Cut Buying Time by 75%

UX and UI is your conversion booster. By keeping users front and centre, you drive up conversion rates. Here's the playbook: rigorous user research, user-centric design, and targeted testing. We're in the business of identifying pain points, crafting effective solutions, and ensuring they perform.

Our strategy includes optimizing website navigation, streamlining checkouts, and delivering friction-free user journeys. Data and analytics provide us with the insights needed to understand user motivations, informing our design choices for business success. Thanks to this approach, we collaborated with a client on a mission to simplify the used car buying process, and our efforts resulted in an impressive 75% reduction in purchase time.

Loyal Customers: The Payoff of Early UI/UX Integration

Integrating UI/UX design from the get-go in the development process is a smart move that pays off. It's a proactive approach to sidestep pricey redesigns and rework later on. Early design involvement allows designers to spot and tackle potential issues or roadblocks before they escalate into major challenges. This, in turn, trims the timeline for product launch by facilitating smoother development and testing.

UI/UX design can be also a key player in boosting brand trust and fostering loyalty. A well-designed website or mobile app that's user-friendly and offers a positive experience instils confidence in users, making them more inclined to trust the brand and stick around as loyal customers. A prime example of this is the success of the Packeta app, with an impressive 5 million downloads and a remarkable 73 million parcels shipped. We prioritize user experience, whether in the app or the real world.

Crafting Success, One Step at a Time

Simplify your design process and get everyone on the same page with the right tools, from wireframes to prototyping software. In a nutshell, UI/UX design is the secret ingredient for digital success. By putting users first, you're in for a win – more engagement, loyalty, and revenue. The best part? You don't have to go it alone.Lean on Cleevio to help create the best solutions for your business and customers. It's hassle-free, with your success as our compass.

What’s next?

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Project

1 min read

Pivot Like a Pro: Startup Strategies for Success

Cleevio

Company News

Discover the highlights from our recent exclusive panel discussion featuring Roman Stanek, CEO of GoodData, alongside industry leader Milo Poplar and our Head of North America, Filip Orth.

The event provided valuable insights into global-scale product building and entrepreneurial success. Dive into the key takeaways and memorable moments from this engaging discussion, where experienced pioneers shared their wisdom and expertise on the AI landscape.

We were thrilled to have Roman Stanek and his impressive track record in building successful startups. His journey began with the acquisition of NetBeans by Sun Microsystems in 1999, followed by the acquisition of Systinet by Hewlett Packard in 2006. Along the way, his ventures received support from renowned VC funds like a16z, Intel Capital, and General Catalyst.

Outsourcing

During the event, our discussions delved deeply into the strategies startups can employ to enhance efficiency through outsourcing across various operational domains. We explored how outsourcing can serve as a vital tool in mitigating the challenges inherent in the dynamic startup landscape. Among others, these challenges encompass navigating a tough fundraising environment and contending with fierce competition in virtually every industry.

Agility and adaptability

Central to our discussions was the imperative for startup founders to remain agile and adaptable in the face of evolving circumstances. We underscored the critical importance of being responsive to market shifts and customer demands, emphasizing the need for continual adjustment to ensure the longevity and success of their ventures.

Operational effectively

The ability to pivot effectively is essential, particularly when considering the quest for operational efficiency. In this context, leveraging outsourcing capabilities becomes paramount, whether it is in technological development, sales, marketing, or legal compliance. This strategic approach is especially pertinent in the current landscape, where fundraising endeavors are meeting with increased difficulty, and access to capital is more constrained than it was just two years ago.

Milo Poplar, Co-founder of Eldison during presentation

We intend to make this event a regular occurrence. We aim to host Founders’ Lounge regularly, each time focusing on a different theme and bringing in a special guest who will share insights from their entrepreneurial journey.

Are you a founder, investor, CTO or decision-maker in the technological startup environment seeking to accelerate your growth and gain a competitive edge in the market? Watch our LinkedIn for future invites!

Development

1 min read

Crash-Proofing Your Code: Setting Up Sentry on Android

Tomáš Dvořáček

Senior Android Developer

Welcome back! As promised, we are here with the second part of the Crash-proofing series. This time, we will show you how to set up Sentry for the Android platform and some nice-to-have stuff as a bonus.

Let's begin!

Create sentry.properties file inside your Android project’s root folder

Initial setup in Sentry Admin

These are a few things you need to do before implementing Sentry Android SDK.

Create a new project in Sentry. Give this project some appropriate name like your-project-android
Then go to Settings → Projects → Your new Project → General Settings

You should see the name of your project. This is your project_id. In sentry.properties, replace <project_id> with it
Then go to Organization settings → General Settings, copy your organisation_slug and replace <organisation_slug> inside sentry.properties

Then go to User and tokens and create new Token. You can add every permission to it for a start but its better to check every permission and decide for yourself what is needed.

Then copy your new auth token and replace <auth_token> with it inside sentry.properties.Sentry can upload ProGuard mapping files for you and needs this auth token. Ignore this if you don’t care about ProGuard
Your sentry.properties should be filled now.
Then go to Settings → Projects → Your new Project → Client Key (DSN)
Get your DSN link and save it somewhere for now.

Now you can return to your Android Project

Adding sentry to project

A full tutorial is on this page. Sentry can set itself with a command, but if you prefer a manual approach or have problems, follow the instructions below or this page. Sentry will also give you a direct link for setup in Android Studio (https://sentry.io/organizations/XXX/projects/YYY/getting-started/)

Add this to your main module build.gradle

Open your application class and initiate Sentry

Let’s explore what each line does:

This line applies the environment to the issue. If you use several build flavors like development and production, you can then easily filter specific flavors.

These lines set the percentage value of how many traces to log. 100% means everything is logged. It’s not recommended to collect everything in a production environment; however, e.g., on development, it’s a good thing since testers could find bugs. In our example, we set the percentage on the release version to 10%.

Open your AndroidManifest.xml file inside your main module and insert this

If you don’t want to use CI/CD and just hardcode your DSN, replace ${sentryDsnUrl} with your collected DSN link.

Open app’s build.gradle and setup DSN there as well

Add Sentry gradle plugin to project

This code enables sentry gradle plugin. This prepares scripts for your convenience like uploading aab to sentry with proguard mapping files.

Nice things to know

Assign someone to new issue

Every issue in Sentry can be assigned to someone and you can do that manually or automatically with rules.

Create Jira issue directly from Sentry

If you setup the Jira integration mentioned in the previous article, Sentry enables you to quickly and easily create Jira issues from the issue itself.

Discover page

Discover page let’s you quickly query in all yours collected data so you can answer analytics questions or analyse potential health issues in your project. You can use predefined queries or create, edit and delete your own queries. It’s really powerful tool but it’s limited only to Trial and Business Plan.

Pluggins for Sentry

Sentry for Android offers plugins which let’s you automatically collect more specific data. For example:

Some stuff like Android Fragments, okHttp events and logcat are already logged automatically from Sentry version 3.1.0.

In order to disable them, change the sentry config in the project’s build.gradle.

OkHttp plugin

Like said above, from Sentry 3.1.0, Sentry will automatically log OkHttp event via manipulating your final bytecode and inserting SentryOkHttpInterceptor. This will create breadcrumbs which would look like this:

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If you use Sentry 3.11.0+, Sentry will also insert SentryOkHttpEventListener which will log even more data from http requests. Everything will be logged with logcat:

Thank you for diving into the second part of our series. If you have any questions, feel free to catch up or reach out.

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#meetcleevio

1 min read

From Code to Culture: The Backbone of Our Backend Team

Přemysl Rucký

Backend Lead

Hey there! Curious about what makes our backend team tick? Let me spill the beans on what keeps us running at Cleevio.

Team Contract: Our Secret Sauce

Ever heard of a team contract? It's like our BE team's rulebook but cooler. We all chipped in to create this gem, covering everything from our core values to nifty Slack etiquettes (like no-reply expectations after 4 PM). It's not just a newbie guide; even our weathered developers learn a thing or two from it.

Bringing the Team Together

With team members scattered across Prague, Brno, and beyond borders, building bonds ain't easy, but we're not ones to back down from a challenge. That's why we came up with Backend Onsite Day. Originally a monthly affair, we scaled it back to every two months to make it work for everyone. It's a chance to catch up, brainstorm, and maybe even grab a beer together.

Sharing Know-How Like a Boss

We take knowledge sharing seriously. Our weekly BE meetings aren't just about updates and project briefs - they are also our chance to pick each other's brains. Plus, we've got knowledge base packed with tech insights and project learnings. It's like having a cheat sheet for all things backend.

Reflect, Refine, Repeat

We're all about improvement. That's why we love our team retrospectives. Just recently, at the start of 2024, we huddled up for about an hour to chat about how things were going. Turns out, everyone is pretty happy being part of the team, which is great to hear - but we also came up with some ideas to make things even better next time. It's all about celebrating wins and figuring out how we can crush it even more in the future.

Growing Together

Personal growth is big on our agenda. Regular performance reviews and one-on-one chats keep us on track. And with internal training programs, education budgets, and buddy systems in place, we're all set to level up together.

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At the end of the day, it all comes down to communication. Whether it's a quick Slack chat or a face-to-face meeting, keeping the lines of communication open is what keeps our team humming.

So there you have it—our backend team's recipe for success. With a healthy dose of teamwork, communication, and a sprinkle of resilience, there's no limit to what we can achieve together at Cleevio.

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