Maximize your chances of success
Just 6 weeks and we'll validate your business idea from top to bottom.
We uncover the biggest user challenges
We identify the target audience
We find a unique value proposition for your customers
We minimaxy the feasibility risk
We accelerate time to market
We maximize the ROI
The Mission of Product Discovery
Learn fast, move fast. We seek a unique value proposition that solves issues and challenges which bother your target audience. We then ideate potential solutions which we validate through usability testing with real customers. After we collect and review the feedback, we adjust the solution accordingly and define a minimum viable product which can be delivered in a short period with fewer resources needed to prove the solution and quickly collect feedback from the market.
Outcomes of Product Discovery
We validate your assumption through quantitative and qualitative research whose results are carefully analysed and reflected in the product building process. Data-based decision-making provides transparency and also provides transparency about the whole process so that you see what has been done and what is about to happen.
Product Discovery Track
Deep dive into the current market, trends and customers
Gain valuable insights, explore the current market, and form hypotheses to capitalize on market opportunities.
Understanding of the current market situation,
Identification of leading market trends,
Sorting hypotheses based on potential impact score
Understanding your product and customer
We go through your current solution proposition and your target audience. We will collect as much information as possible to identify key product and customer assumptions which we will validate with the market
Current solution review
Current customers analytics
Quantitative and qualitative research
Identify unique value proposition and the target audience
Validation and sorting of solution hypotheses through quantitative and qualitative research. Identification of the target audience archetype for whom we build the solution. Solution definition reflecting data-driven identification of key features addressing problem worth solving that can be shipped as fast as possible with optimum amount of resources.
User persona definition
Reevaluating hypotheses based on new findings
Minimum Viable Solution definition
UX/UI design prototype
UX/UI design prototypes covering the major user flow in the app to capture critical user feedback and pivot the product as needed.
Happy flow UX/UI design
UX/UI design finalization
Product monetisation and marketing
We will suggest viable business models that reflect product uniqueness, competitors and target audience price sensitivity. Next to that, we will help identify channels and activities that help you get the product into the minds of your potential customers.
We will prepare a final discovery presentation where we assemble all information collected during the project. Next, we will provide you with a new UX/UI prototype and high-level product specifications.
Final discovery presentation
UX/UI design prototype
Years on the market