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Secure your digital afterlife.

Happy family, smiling with the knowledge that their legacy is protected.

No one knows what will happen to their digital “stuff” when they die. GoodTrust empowers you to easily and securely organize your digital life and assets. GoodTrust also makes it easy to protect your legacy with an online will-based estate plan and more.

“We were impressed with their strong delivery, good talent, and value-based pricing. Cleevio delivered the project promptly with quality executions. The team had a structured development process for their design, staging, and production phases. They had bi-weekly sprints and meetings 2-3 times a week.”

Rikard Steiber

Rikard Steiber

CEO of GoodTrust

In funding
Idea & Background

Founded by a team of tech-for-good veterans.

GoodTust founder Rikard Steiber

Meet Rikard Steiber. Ex-Google & HTC executive.

GoodTrust, inc. was founded by former Google and HTC Vive VR executive, Rikard Steiber.

Visionary Internet entrepreneur with extensive experience successfully launching and growing digital businesses at global companies.

Rikard teamed up with Cleevio to bring this product to life.


Death as a source of inspiration.

After Rikard suffered a personal loss at the start of the pandemic, an idea struck him — do any of us know what happens to our digital stuff when we die?

Rikard conducted a study in the spring of 2020 and discovered that 90% of people have no idea.

For him, this was an epiphany. And an opportunity. Especially as someone who has spent a career in technology and always believed in its power for good.

The Digital Legacy book, which Rikard co-wrote.

Start small, dream big.

GoodTrust web app – protect the memory of your loved ones.
MVP Development

Manage your digital legacy & assets

Starting with a small MVP, we scaled this project using rapid iterations and data analysis. We are currently developing an ecosystem for the management of digital heritage assets.

The system integrates with a variety of SaaS services to help a back-office team effectively manage subscribers.

3D phones showing the main features of the GoodTrust app
MVP Launch

GoodTrust takes off!

A Will for your digital assets: GoodTrust launches new tools to control your digital legacy before you pass away.

Anyone can now transfer their digital assets (photos/videos, social media, emails, online banking, sites/passwords, documents and more) to the right person in the event they pass away.

Funding, Features & Branding

Building a solid ground

Seed funding round

GoodTrust announces $2.3M in seed funding

GoodTrust closes a $2.3 million seed funding round led by Bling Capital, Synetro Ventures, Azure Capital Partners and Silicon Valley angel investors including Nikesh Arora, Bobby Lo and Christian Wiklund.

Two iPads showing the GoodTrust web app.
Investment secured – illustration with heads of people.
Cleevio team collaborating in the office.
Agile approach

Partnering in Continuous Innovation

After successfully launching MVP, we established a long-term partnership based on a continuous agile approach.

We continually pivot the product based on user feedback and actively contribute to its growth.

GoodTrust web app – choose pet guardian, protect what matters.
Smart estate planning

Create your Last Will in just 15 minutes

Protect your assets and family with a will verified by leading attorneys.

Make your wishes known with medical, funeral, and pet directives.

Empower your loved ones with a durable financial power of attorney.

3D iPads showing the GoodTrust web app and vault feature.
Secure digital vault

You decide who has access & when

Share access to important accounts, documents, and devices.

Add a trusted contact to any of your digital assets.

A unique option allowing you to share assets only after you pass away.

GoodTrust Life Stories

Create digital memories

GoodTrust newest feature allows you to animate the faces in your family photos with amazing new technology that brings them to life.

You can save the images with GoodTrust, download them, or share them with others.

GoodTrust web app – animated memories through live portraits feature.
Charlie Chaplin, singing. Animated by GoodTrusts’s technology.
GoodTrust in the news

GoodTrust Life Stories on CBS This Morning

CBS This Morning: Saturday runs a story highlighting the book by GoodTrust co-founder, Daniel Sieberg, and GoodTrust CEO and founder, Rikard Steiber, as a great way to get started with the entire issue of digital legacy.