Prague, 15th November 2023 — Cleevio, a software development and product growth company, today announced its recognition as a 2023 Global  & Clutch Champion Award winner for custom software development services on Clutch, the leading global marketplace of B2B service providers. Honorees are selected based on their industry expertise and ability to deliver scores calculated based on client feedback from thousands of reviews published on Clutch. For the sixth consecutive year, Clutch has honored its top B2B companies with the Global Award designation.

Cleevio is honored to be recognized as a 2023 Fall Clutch Global & Clutch Champion Award winner. This award is a testament to the excellent client work we have delivered this year as recognized through the voice of our customers in their reviews on Clutch. We are proud to be recognized as a custom software development leader on a global scale. Clutch Global Awards showcases the very best in the B2B services industry worldwide.

"This recognition is a testament to the unwavering commitment of our team to deliver exceptional solutions, and it reflects the trust and satisfaction of our clients as voiced in their reviews on Clutch. Thank you to our clients for their trust, and kudos to our team for their exceptional work," says David Bezděka, Cleevio CEO.

“We are thrilled to showcase the incredible success of leading companies worldwide on our platform,” said Sonny Ganguly, Clutch CEO. “Their dedication to delivering outstanding services has not only contributed to their own success but has also empowered countless clients to thrive. We aim to highlight this year's industry frontrunners and facilitate connections for Clutch users seeking top-notch services tailored to their specific needs."

‍View our recent work and reviews on our Clutch profile.

About Cleevio

Today, with revenue over CZK 180 million and rapidly increasing annual growth, Cleevio belongs among the top custom software development companies in the Czech Republic. Cleevio focuses on bringing new business opportunities to its partners via digitalisation and innovation. During the 15 years on the market, its team grew to more than 120 skilled professionals, and Cleevio developed more than 150 products across the industries. Its largest clients include Deloitte, Rohlík, GoPay, CNC, McDonald's, Zásilkovna, Prima and SuperZoo. In 2022, Cleevio became the 17th fastest-growing tech company in the Czech Republic through the Deloitte Technology Fast 50 program.

About Clutch

Clutch empowers better business decisions as the leading global marketplace of B2B service providers. More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs. Clutch has been honored for the past 6 consecutive years as an Inc. 5000 fastest-growing company and by the Washington Business Journal as one of the 50 fastest-growing private companies in the DC metro area for 2023.

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We appreciate the diversity of experience and big complex projects like GoodTrust or Driverama are just one part of the equation. From time to time, we like to mix things up with projects interesting with the size of its impact, not necessarily its scope.

Several months ago, Jaroslav Beck, one of the founders of Beat Saber, approached us with a remarkable idea for a foundation, and upon hearing his vision, we knew we had to lend our support.

Our Way of Giving Back

We set out to create a presentation website for The Giving Beck foundation, a platform encapsulating Jarda's inspiring vision, allowing visitors to learn about the foundation's work and actively get involved. The technology solution we've provided plays an important role in connecting potential donors and volunteers and promoting this noble cause.

"Cleevio's unwavering support and expertise have been instrumental in turning my vision for The Giving Beck foundation into a reality. Their commitment to empowering orphaned children through music is truly exceptional." Jaroslav Beck, Giving Beck

What Sets Giving Beck Apart?

The Giving Beck foundation's dedication to providing musical instruments to every child in orphanages stands as a testament to its unique mission. The foundation is fostering creative talents, and their unwavering commitment sincerely resonates with us at Cleevio - as we deeply believe in using technology to create positive change.

At Cleevio, our goal is not only to excel in our industry and pursue business endeavours but to contribute to the society that has supported our growth. We view these contributions as investments in the improvement of communities, striving to make a meaningful impact that extends beyond the borders of software development.

We eagerly anticipate the future of The Giving Beck Foundation and its potential to bring the joy of music to countless young people.

Imagine a world where you can test your ideas safely and without risk – that's the power of MVP development. In this article, we'll walk you through the steps of creating a minimum viable product, highlighting its practicality and potential to turn your innovative concepts into reality.

But first things first, no matter how brilliant your idea is, comprehensive market research is a crucial starting point. Once you've identified the core idea behind your product, MVP software development comes into play, allowing you to gather valuable feedback from your target audience.

Accelerating Product Launch with MVP

Within just a few months, you can launch your product into the market and obtain feedback from early users. The feedback from your target audience wields a direct influence on the product's evolution and future direction.

MVP app development streamlines the process of creating a solution and launching it into the market. Rather than committing all your resources upfront to build a fully developed product, you can construct an MVP and progressively invest in its development as needed. This approach minimizes risks and curtails costs since investments are made judiciously.

Efficiency and Cost Savings

The step-by-step approach of MVP software development significantly minimizes the need for extensive revisions and complete feature overhauls. This means you won't suddenly encounter a situation where the development has veered off track, requiring a comprehensive rebuild of components and features.

MVP software development enables you to create a product without the need to assemble a massive development team. Fewer resources translate into reduced expenses and enhanced cost-efficiency.

Navigating MVP Development

MVP product development closely aligns with standard software product development, albeit with a faster pace and specific objectives. Let's take a closer look at MVP development through these five important steps.

Step 1: Identifying the Key Problem

To start, let's identify the core problem your product aims to solve. Validating your idea before diving into development is key to resource conservation and confirming the demand for your solution. While industry expertise is valuable, it's equally important to verify the existence of the problem you aim to address. Write the problem down and use your MVP to assess its viability.

Step 2: Discovering Market Insights

Next up, we'll dive into market analysis. Comprehensive market research, competitor analysis, defining your target audience, and assessing market size are critical steps. One common reason for startup failures is running out of funds. Therefore, it's essential to ensure there's a genuine demand for your product and a sufficient number of potential customers willing to invest in it.

Step 3: Defining the Value Proposition

For a successful MVP, it's essential to understand the value your new product offers its users and how it can enhance their lives. This understanding forms the basis for your app's value proposition. Similarly, it's crucial to outline the core assumptions that drive your product. As the MVP concept suggests, your product should provide value in its most basic form. Begin by identifying your target users and build the MVP around their essential needs.

Step 4: Crafting a Prototype for Your Vision

Imagine the creation of a prototype and an MVP as a superhero team-up. The prototype assumes the role of the visionary hero, aiding in the visualization of design and functionality with all the innovative gadgets and capes. Meanwhile, the MVP serves as the practical sidekick, a stripped-down product version designed for specific tasks. Together, they form an unstoppable duo.

The prototype showcases your grand vision and gathers early feedback, while the MVP refines the product using those insights. Then, the MVP steps in, harnessing these insights to refine your product, much like a superhero and sidekick turning your idea into a reality, one step at a time.

Step 5: Constructing the Feature Set

Crafting a product that caters to people's needs hinges on their active participation. In MVP product development, the importance of collecting feedback cannot be overstated, and initiating this process as early as possible is crucial. Begin by gathering insights from potential customers to compile a list of essential features for your MVP.

To streamline the development process, categorize the remaining MVP features into high, medium, and low-priority segments, organizing them in the product backlog according to their priority. This feedback-driven roadmap should serve as your guiding light throughout development. It's important to note that the research stage should continue in parallel with MVP development, ensuring a dynamic and informed process.

Finding the Perfect Partner

Having covered the initial steps, let's now explore development partnerships. MVP development offers several paths, each with distinct advantages and disadvantages.

• In-house MVP Development: If you're skilled and resourceful, you may choose to develop an MVP independently. Keep in mind that this path entails shouldering all development, management, technical, and organizational responsibilities, but it can result in significant cost savings.
• Freelancers: Another viable option is assembling a team of experienced MVP developers. Costs depend on the country of choice and your hiring model – project-based or hourly rates. While it may involve a higher investment and require time to find the right talent, engaging skilled specialists can significantly enhance your chances of success. It's important to acknowledge that there may be variations in the quality of work.
• Software Development Agency: Consider this option the pinnacle of reliability. A software development agency, while potentially more costly, provides an all-inclusive solution for your product's development. Project managers adeptly translate your vision to the development team. At Cleevio, we specialize in product development, offering you a dedicated team of experts in testing, design, UX, and project management for a streamlined and efficient process.

There are various ways to go about it, and the choice is yours. You don't have to go it alone – turn your idea into a winning reality with Cleevio at your service. Take the first step towards your success and get in touch with us today!

Product development is an intricate process that demands careful planning, effective communication, and a focus on delivering value to the target audience. However, many businesses make avoidable mistakes that can lead to costly setbacks and compromised success. Today, we will explore five common product development mistakes you could steer clear of for a smoother and more successful development journey.

Mistake #1: Starting Before Product Discovery is Finished

One of the most significant missteps in product development is rushing into the actual development phase before completing the product discovery stage. Product discovery involves understanding the market, identifying customer needs, and refining the product idea. Skipping or rushing through this phase can lead to building a product that doesn't meet the customers' demands or lacks a competitive edge. Thoroughly research your target audience, gather feedback, and validate your product concept before moving forward to development.

Mistake #2: Unclear Development Plan

A lack of a clear and well-defined plan is a recipe for disaster in product development. Without a roadmap, teams may lose focus, encounter delays, and struggle to allocate resources effectively. A comprehensive plan should include specific goals, timelines, resource allocation, and a detailed breakdown of tasks. Regularly revisit and update the plan as the development process progresses to keep the team aligned and on track.

Mistake #3: Lack of Communication During the Process

Effective communication is essential for successful product development. When there is a lack of clear and transparent communication among team members, stakeholders, and customers, misunderstandings can arise, leading to errors and wasted effort. Encourage open communication channels, conduct regular meetings, and ensure that all stakeholders are kept informed about the project's progress and any potential roadblocks.

Mistake #4: Skipping Minimum Viable Product (MVP) Development

During the pursuit of delivering a perfect product, some companies make the mistake of skipping the crucial step of creating a Minimum Viable Product (MVP). An MVP is a scaled-down version of the product that includes only its core features. Launching an MVP allows businesses to gather valuable user feedback, identify areas for improvement, and validate assumptions before investing more resources in full-scale development. Neglecting the MVP phase can lead to a flawed final product that misses the mark with customers.

Mistake #5: Neglecting Post-Delivery Support

Product development doesn't end with the product launch; it extends into the post-delivery phase. Failing to provide adequate post-launch support and updates can disappoint customers and result in negative reviews. Regularly gather feedback from users, address any issues promptly, and continuously work on enhancing the product's features and user experience. Demonstrating care and dedication to your product's success will help build customer loyalty and boost your brand's reputation.

The Takeaway

Remember, successful product development requires a mix of thorough research, effective planning, clear communication, iterative development, and ongoing dedication to the product's success. By avoiding these common mistakes, businesses can increase their chances of creating a product that resonates with customers and achieves long-term success in the market.

Having the right partner by your side can significantly enhance the product development journey and help to avoid potential pitfalls. At Cleevio we specialize in product discovery and development, offering invaluable expertise and support throughout the entire process.

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‍Here's how working with us can help:

• Expert Product Discovery: Benefit from our guidance in conducting market research, understanding customer needs, and refining your product idea for a strong foundation.
• Streamlined Development: With our support, create a clear plan, set realistic timelines, and allocate resources efficiently, avoiding the mistake of starting without a clear roadmap.
• Effective Communication: We foster open communication among all stakeholders, keeping everyone informed about the project's progress to minimize misunderstandings.
• MVP Development: Rely on our expertise to develop a Minimum Viable Product, gathering valuable user feedback before full-scale development.
• Post-Delivery Care: Our commitment extends beyond launch; we help you address feedback, make improvements, and continuously enhance the product.

By collaborating with Cleevio, you gain a strategic advantage in navigating challenges and maximizing the potential for a successful, customer-centric product. Our expertise and support complement the crucial elements of successful product development, ensuring that your product not only avoids common mistakes but also resonates with customers and achieves long-term success in the market. Let's create something remarkable together!

As a forward-thinking crypto business navigating the ever-changing landscape of digital currencies, staying abreast of regulatory developments is crucial. Despite cryptocurrencies being an established concept, the regulatory framework has struggled to keep pace with this phenomenon, exposing users and businesses to potential risks.

European legislators are proactively addressing the challenges posed by cryptocurrencies through various legislative packages. As a crypto business, understanding the implications of MiCA Regulations is necessary for compliance and shaping a prosperous future in this dynamic field.

Common Crypto Business Models

For crypto businesses, two predominant operational models are at the forefront. The first involves users entrusting their funds to third-party platforms that facilitate cryptocurrency trading. However, this practice raises concerns about ownership, as those who lack control over their wallet's code may not have complete ownership of their cryptocurrencies. The second model revolves around investment in projects introducing new cryptocurrencies to the market. Unfortunately, the allure of promising high returns often overshadows the importance of conducting thorough due diligence on such ventures.

The Czech Republic's Approach to Crypto Business

Crypto-business in the Czech Republic is known for its "wild west" nature. Today, various aspects like exchanges, trading, wallets, ICOs, NFTs, and token issuance largely lack regulation. Since the end of 2020, conducting business in virtual currencies has become more accessible on a freelance basis. All you need is an LLC with a trade license, entrepreneurial courage, and technological expertise. It's a straightforward process with no unnecessary complications.

Introducing Passporting for Businesses Abroad

In the international landscape, legal regulations for cryptocurrency businesses vary significantly. Some countries adopt a tolerant approach, allowing operations similar to the Trade Licensing Act. Countries like Estonia, France, and Malta impose stricter authorization requirements, posing challenges for crypto businesses seeking to expand abroad.

To address this, the new legislation aims to simplify the process by introducing passporting. This solution seeks to streamline the international expansion of crypto businesses, offering a more accessible pathway for growth.

About MiCA Regulation

The 2019 European regulation, MiCA ("Markets in Crypto-assets"), is a pivotal legislation to ensure transparency in crypto-assets issuance and regulating their operations. It covers critical areas such as distribution, public offerings, and transaction oversight. To comply with MiCA, businesses need to obtain authorization from the national regulator (e.g., ČNB in the Czech Republic) based on the activity carried out, either as an asset-linked token issuer (e.g., cryptocurrency issuer) or a crypto asset service provider (e.g., exchange).

When a License is Required

The MiCA Regulation classifies crypto assets into three sub-categories based on their value stabilization approach, imposing specific requirements for each group:

1. E-money tokens: Crypto assets pegged to an official currency to maintain stable value can only be issued by banks and e-money institutions.
2. Asset-linked tokens: Crypto assets referencing any other value, including combinations thereof, can only be issued by licensed banks and CNB-approved issuers.
3. For other crypto assets: Such as NFTs (unique and non-interchangeable), no license is required.

However, if your business falls within the mentioned categories, particularly asset-linked tokens, obtaining a ČNB license becomes essential.

Enhanced User Protection

Under the MiCA Regulation, crypto asset issuers will be obligated to notify and publish a transparent white paper detailing the project. In some cases, the white papers may require approval from the ČNB. This crucial requirement empowers users to conduct better project analyses before making investments. Moreover, a ČNB-approved white paper can enhance credibility and trustworthiness, fostering a safer environment for investors.

Understanding MiCA's implications and prioritizing user protection is crucial for crypto business owners. Navigating complexities and embracing best practices empower businesses to thrive in this rapidly growing industry. Stay agile, compliant, and innovative to seize the exciting potential ahead. Success awaits in the dynamic world of cryptocurrencies.

This article was created in cooperation with HAVEL & PARTNERS.

Cleevio, a Central-European development company specializes in creating sophisticated solutions for clients around the globe, ranging from emerging startups to established corporations. Cleevio's core mission revolves around solving important business problems via digital solutions, always with the perfect team in place.

Their next step? Building strong partnerships in the US and Middle East, catapulting them onto the global stage.

Shaping Ventures Outside Europe

"We're not just developers you hire or investors who provide capital; we become fully committed partners and venture builders, dedicated to the success of your project. Our approach covers everything from product discovery and complete software development to strategic consulting,” explains Cleevio's CEO, David Bezděka

“In detail, our main services involve discovering product ideas by exploring the market and validating them through research. We then create prototypes to test and refine solutions. Afterwards, we develop minimum viable products (MVPs) with defined IT architecture, using an agile approach. An important part of our process is continuous development to ensure our products are long-lasting," elaborates David.

From Local Success to International Markets

Cleevio's clients have mostly come through word-of-mouth referrals and excellent reviews, showcasing their exceptional skills. Their significant role in helping a client secure $7.3 million in funding through an MVP and achieve a 17-fold increase in revenue through product discovery underscores their expertise. As they venture into new markets, Cleevio is focusing more on marketing to find new clients. They're also on the lookout for new senior developers and professionals to join their growing team.

Welcoming Filip Orth and Kate Bunina

In September, Cleevio appointed Filip Orth as the Head of North America for their newly created company, CLEEVIO INC. Filip is a Santa Clara University alumnus with a strong background in sales and venture capital.

The company also welcomed Kate Bunina as the Head of the Middle East. With over a decade of experience in business and product roles, Kate's expertise is a valuable addition. She's been recognized in the Forbes 30 under 30 list and has played a big role in the growth of several companies.

Ambitious CZK200+ Million Sales Target for 2025

"In recent years, things haven't been easy for most companies. However, we've come out of that period even stronger. Given the current European market challenges, we've made a strategic move to boost our sales. We're doing this by leveraging referrals, networking, and actively seeking out new opportunities. Looking forward to 2025, we're filled with ambition, aiming to reach CZK200+ million in revenue," shares David.

Cleevio has restructured itself, with Cleevio Group at its core, managing CLEEVIO Inc., Cleevio X (Web 3.0 division), and Cleevio (Web 2.0 division). Additionally, the company is actively pursuing a new venture in Dubai, emphasizing its commitment to forging stronger partnerships and exploring new horizons.

In app development, two roads diverge: native and cross-platform development. Each comes with its own set of advantages and trade-offs, impacting an app's performance and reach. Native development is like tailored precision for specific platforms, while cross-platform promises versatility. Keep reading to navigate the intricacies and choose the optimal route for your development journey.

Native development is like tailoring a suit specifically for a single occasion – iOS or Android. You craft the code using platform-specific tools like Swift or Java, ensuring it fits perfectly. The perk? Your app performs like a champion because it's optimized for that one platform, utilizing all the latest features and tools available.

Cross-platform development is more like having a versatile outfit that looks good on various occasions. You create a single set of code that smoothly runs on different platforms, be it iOS, Android, or Windows. This trend is on the rise due to its cost-effectiveness, speedy development cycles, and easier maintenance across the board. Think about it: one update, and it applies everywhere, maintaining consistency and minimizing hiccups.

Pros and Cons of Native Development

Native development offers clear advantages that contribute to peak app performance. Through a tailored approach for a single platform, apps achieve exceptional optimization and responsiveness. This method guarantees smooth integration with operating systems, delivering a good user experience via the latest features and APIs. Swift adoption of new platform features is another perk, ensuring timely access to advanced functionalities.

However, these benefits do bring certain considerations. Native development necessitates separate codebases for each platform, which results in higher costs and extended development schedules compared to cross-platform alternatives. Crafting platform-specific code can be intricate and pose challenges for those less acquainted with varied platforms. The distinct App Store approval processes for each platform further add complexity, as developers must manage separate reviews.

Notwithstanding these limitations, native development remains the preferred choice for apps prioritizing performance and advanced features. Choosing between native and cross-platform development requires carefully considering these factors in relation to the project's needs and limitations.

Pros and Cons of Cross-Platform Development

Cross-platform development offers valuable benefits for efficient app creation. Developers can write code once and apply it across various platforms, saving time and resources. Building a single app for various platforms is cost-effective and reduces expenses compared to separate development.

Maintenance is streamlined as cross-platform apps share a common codebase, simplifying updates. Tools like Xamarin and Race Native accelerate development, making cross-platform development an attractive option for swift app creation.

However, challenges arise. Performance can be compromised due to shared code impacting speed. Platform-specific features are limited, affecting functionality and user experience. Compatibility issues across devices may surface, requiring meticulous troubleshooting. Regardless, cross-platform development remains a practical choice for businesses that prioritize efficiency and cost-effectiveness, given its benefits align with their objectives.

Choosing the Right Approach

Selecting the ideal development approach for your project demands careful deliberation across various aspects. The factors like project requirements, timeline, budget, and target audience play pivotal roles in guiding your decision. Here are fundamental considerations to keep in mind:

• Project Requirements: If leveraging the latest platform features and APIs is a priority, native development may hold the advantage. Conversely, if you seek code reusability across platforms, cross-platform development could be the optimal path.

• Timeline: If time is tight, cross-platform development proves efficient. However, for a blend of performance and deep OS integration, native development takes precedence.

• Budget: Native development frequently involves higher costs due to platform-specific codebases. Meanwhile, cross-platform development offers cost-effectiveness by covering multiple platforms with one codebase.

• Target Audience: Tailoring to a specific platform's audience favors native development, enhancing performance and user experience. Yet, for broad outreach across platforms, cross-platform development provides adaptability.

Balancing Factors for Smooth Development

Considering these factors helps you to choose a path aligned with your project's aspirations. While switching from one approach to another is possible, it can entail substantial effort, time, and cost. The extent of these factors depends on your project's complexity and the technologies involved. Opting for the correct approach from the outset is advisable to circumvent the necessity of transitioning down the line.

Struggling to make the right choice? At Cleevio, we excel in steering businesses through the development journey. Whether it's native or cross-platform, our experts adeptly navigate the intricacies to help you select the optimum path for your project.

Contact us today to ensure your app's success.

In the ever-evolving landscape of business and innovation, product development is a critical conduit that leads to the delivery of successful services and products. Product development contains a thorough series of steps that hold the conceptualization, design, development, and marketing of freshly created or reimagined offerings. In our article, we delve into the product development journey, assimilating the essence of product discovery to understand how these twin processes intertwine to create remarkable experiences for both businesses and consumers.

Don't Skip the Product Discovery

Product discovery is the catalyst in our journey towards impactful product development, fueling the creation of solutions that resonate with your customers and drive revenue growth. This critical phase gives us an understanding of customer needs, product positioning, industry trends, and untapped opportunities, paving the way for well-informed decisions and innovative ideas.

With invaluable insights from product discovery, we create a structured budget for development. This financial blueprint enables us to allocate resources efficiently, ensuring that we optimize our efforts while focusing on delivering exceptional value to our customers. Simultaneously, we define a scope of work and product roadmap, setting clear objectives and boundaries to keep us on track during development.

Agility in the Development Phase

Now, we transition into the development phase, where our agile approach allows us to adapt swiftly to your company's evolving needs. While maintaining our standards, we remain flexible to tackle challenges as they arise. Typically, our workflow is organized into 2-week sprints, ensuring a well-structured and efficient process. To facilitate seamless coordination, we assign a dedicated professional to serve as both project manager and scrum master, simplifying communication and encouraging a collaborative environment.

During this phase, we engage in ceremonies that optimize productivity and enhance project clarity. Our grooming sessions involve a detailed review of specifications and task estimations, setting the foundation for the work ahead. Additionally, we conduct daily stand-up meetings, promoting real-time progress updates and addressing any roadblocks that may arise. To continually enhance our performance, retrospective meetings take place after every 2 sprints, allowing us to introspect and refine our approach.

Communication is Key

Throughout the development stage, we keep daily communication with our clients, including project managers, product owners, and even founders. For clarity and alignment, each client is assigned their own dedicated product manager at Cleevio, who regularly presents thorough updates, keeping them well-informed and involved in the process. This seamless communication flow fosters collaboration and helps us to deliver tailored solutions that perfectly match our client’s vision and expectations.

As we progress, we diligently manage risks and issues, ensuring early identification and resolution. Through our issues & risks log, shared with clients, we transparently report our progress in tackling these challenges, maintaining a proactive approach during the project.

The Handover and Hyper-Care Process

Upon completing development, the most gratifying moment arrives – the handover to our client. Witnessing your satisfaction with the product brings us tremendous joy. During this handover phase, we welcome any feedback or objections you may have, allowing us to fine-tune the product to meet your customers' needs. Once the product gains acceptance, we proceed to the "hyper-care" process, where we address and resolve any discovered issues, covering the expenses ourselves. With all checks complete, your product is ready to go live, making its buzz in the market.

But that's just words. Discover our real cases, like the Rohlík Bistro app, delivered in just one week! Our development process is designed to ensure seamless execution, enabling us to create top-tier solutions that align perfectly with your company's goals. With the combination of agility and structured practices, we are committed to delivering exceptional results throughout the development journey.

Understanding your users' needs and crafting a product that truly adds value is crucial for success. A well-structured product discovery process is the key to a successful MVP launch. But to sustain that success, you must embrace continuous product discovery – an ongoing commitment to innovation and improvement. Continuous discovery involves product teams constantly seeking new insights into user needs through research activities like regular customer interactions and hypothesis testing. This process doesn't stop when product delivery begins; teams maintain curiosity and adapt based on their discoveries.

Origins of Continuous Product Discovery

Continuous Product Discovery gained prominence through the work of author Teresa Torres. Torres emphasizes the importance of gathering insights from customers every week, which can be accomplished through various means such as prototype tests, interviews, surveys, and more. Achieving success in product development hinges on the art of co-creation with customers. Considering that a product is a perpetual work in progress, these ongoing customer dialogues must persist consistently.

Benefits of Continuous Product Discovery

Continuous product discovery delivers a display of benefits for product teams. To start, it provides a structured approach for generating, visualizing, and implementing ideas, effectively reducing conflicts, biases, uncertainties, and risks. Additionally, it elevates the quality and viability of decision-making while optimizing resource allocation.

Moreover, it guarantees that your products remain aligned with the ever-evolving needs of your customers, enabling swift adaptation to changing insights. This methodology also nurtures innovation by stimulating the development of pioneering product concepts and the validation or dismissal of assumptions.

By integrating customer feedback into the design process, continuous product discovery fosters customer-centric thinking and enhances team expertise. It also addresses the information bias by maintaining an ongoing feedback loop, facilitating customer product adoption, reducing time to value, and minimizing churn. Ultimately, it heightens the overall user experience by ensuring accessibility, credibility, desirability, usability, usefulness, and value for both customers and the business.

The First Step

The initial step toward adopting continuous product discovery involves establishing a dedicated discovery team responsible for orchestrating your ongoing discovery process. Typically, this core team comprises a product manager, a designer, and a lead engineer. It's important to note that you don't have to undertake this journey alone. Collaborating with specialized product discovery companies, such as Cleevio, can also streamline and enhance your continuous discovery efforts, offering valuable expertise and support along the way.

The 6 Essential Principles

Ready to start your continuous product discovery journey? We've got some valuable tips for you:

• Focus on Outcomes: Shift your focus from just building to understanding the impact of your solutions on customers and the value they bring to your business.
• Learning Through Discovery: View research as a means to challenge assumptions about user needs and how to address their pain points, rather than as a way to confirm existing ideas.
• Embrace Continuity: Don't get trapped in an endless loop of feedback validation. Not every decision requires exhaustive discovery; sometimes, building can provide quicker insights into proposed solutions.
• Progress Over Perfection: Release the notion of perfection in every deliverable; it's an elusive goal. Embrace a continuous mindset that values incremental enhancements and ongoing value addition.
• Empathy Matters: While automating scheduling can save time, ensure that your interactions during testing sessions and interviews are never mechanical. Infuse empathy into every discovery conversation, guided by your genuine concern for user needs.
• Discovery as a Constant: Don't relegate discovery to a one-off event at the project's outset. Instead, make it a consistent source of feedback and assumption testing throughout your product development journey.

Absorbing a wealth of new information can be overwhelming. Yet, you don't have to tackle it all on your own. When it comes to selecting a partner for your product discovery voyage, choose wisely.

At Cleevio, our commitment is to assist you in crafting exceptional products that resonate with customers, ultimately driving satisfaction and success for your business.