The client's main challenge stemmed from their previous payment system, which became unsustainable in the long term. They initially adopted this approach for its speedy go-to-market (GTM) implementation, but they encountered limitations such as the absence of personalization and branding in their basic app. This dual challenge led to the need for a more efficient and user-friendly payment and charging process.
The goal was to transition from the existing model and enhance the user experience. The client aimed to find a solution that could seamlessly handle charger detection, real-time updates, and payment processing, addressing the shortcomings of their current setup and aligning with their broader goal of becoming a prominent network of EV charging stations in Europe.