McDonald’s

Order wherever. Enjoy whenever.

With the iOS and Android apps, you can always find the closest McDonald's restaurant, its opening hours, and services offered by the restaurant. The app also includes an overview of all menu items sold at McDonald's, including current special offers and seasonal items. If you don’t know which one to choose, McGenerator can help. In the "Ask" section, you can ask questions to a real human about anything that interests you regarding McDonald's and their products. Thanks to this application, you also have unique discount vouchers even when no big coupon events are running!

Strategy

Audience Strategy
Research
User Testing

Engineering

Technical Strategy
DevOps
Systems Architecture
Front-end Development

Content

Content Strategy
Writing

Design

Rapid prototyping
UX/UI design
Digital guidelines

Objectives

McDonald’s challenged Cleevio to read the minds of their customers. Using carefully designed algorithms and machine learning techniques, Cleevio created the McGenerator Button to provide targeted suggestions and coupons to the customer, based on menu viewing and order history, time of day, nearby sporting events, outside temperature, precipitation, and more!

Create an iOS and Android app with a complex, robust backend including administration for McDonald’s in Czech Republic and Slovakia.

Engage customers to drive traffic to 130 franchise restaurants in the Czech Republic and Slovakia.

Analyze factors contributing to customer behavior to know what they want before they do. Create a system that learns and improves over time.

Unique Solutions

AI Coupon System

Based on a variety of variables composing complex algorithms, the application can generate custom targeted coupons for each user to increase the likelihood of use. As a result, it increases the chance of a branch visit and, subsequently, the profits of the company.

Mind-reading McGenerator

If you view all the nutrition facts, you might like a salad. If you always order something with chicken, you should try this coupon for the NEW chicken sandwich! If it’s the first sunny day in a while, ice cream coupons will definitely bring in more customers!

Stats

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3.

App of month on AppStore


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